Why social media can’t be your community plan, with Sally Burns

Why social media can’t be your community plan, with Sally Burns

From The Soap Box Podcast by Peta O'Brien-Day

January 26, 2026 · 46 min · Season 3 · Episode 6

About this episode

This episode discusses the limitations of social media for community building and explores alternative platforms for creators and learners.

If social media is pay-to-play, and your website is a slow burn, where are people meant to build genuine community now? That question sits right in the middle of this episode with Sally Burns, founder of The Portal, a platform trying to fix two things at once: the way online learning works, and the way creators find each other without shouting into the algorithm void. We get into interactive learning, course overwhelm, cross-pollination between creators, and why “community” isn’t a Facebook g...

People in this episode

Host: Peta O'Brien-Day

Guest: Sally Burns

Topics covered

  • social media
  • community building
  • online learning
  • course overwhelm
  • creator collaboration

Keywords

  • social media
  • community plan
  • online learning
  • interactive learning
  • course overwhelm
  • creators

Mentioned in this episode

Organizations: The Portal

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