Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to

About this episode

This episode features a discussion on the importance of personalisation in CRO strategies with insights from industry experts.

Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages a...

People in this episode

Host: Sandeep Shah

Guests: Steve Moran, Nigel Vaughan

Topics covered

• personalisation
• CRO strategy
• data-driven insights
• digital performance
• custom strategies

Keywords

• personalisation
• CRO
• data
• digital performance
• marketing strategies

Mentioned in this episode

Organizations: Conversio, B Corp, Webtrends Optimize

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