Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand

About this episode

Luke McDermott discusses the integration of SEO and AB Testing to enhance content performance.

This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KPI's are important to measure the success of your tests, and Luke explains why it is key to set these to keep the balance between testing and SEO. T...

People in this episode

Host: Webtrends Optimize

Guest: Luke McDermott

Topics covered

• SEO
• Experimentation
• AB Testing
• Digital Optimization
• Content Performance

Keywords

• SEO
• AB Testing
• Digital Optimization
• CRO
• UX
• KPI

Mentioned in this episode

Organizations: Modo25, Webtrends Optimize

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