
Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!
From #THEBIGLIFT by Webtrends Optimize
August 29, 2025 · 34 min · Season 6 · Episode 9
About this episode
Johann Van Tonder discusses the transformative potential of AI in organizations beyond just cost reduction.
On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that the growth of technology and AI in particular proves this, and the best is still come. Johan says that eventually AI will be used to achieve the m...
People in this episode
Guest: Johann Van Tonder
Topics covered
- Artificial Intelligence
- CRO
- business growth
- technology
- cost reduction
Keywords
- Artificial Intelligence
- CRO
- business
- technology
- cost reduction
- AWA Digital
Mentioned in this episode
Organizations: AWA Digital
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