Garbage In, Garbage Out: The Data Problem Hiding Inside Your AI Strategy - with Caroline Jarrett

Garbage In, Garbage Out: The Data Problem Hiding Inside Your AI Strategy - with Caroline Jarrett

From This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast by Gerry Scullion

May 5, 2026 · 48 min · Season 10

About this episode

Caroline Jarrett joins Gerry Scullion to discuss the critical data issues organizations face in their AI strategies.

We are building an independent global network of people doing human-centred work. Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup ________________________ Forms expert Caroline Jarrett joins Gerry to talk about why the rush to AI is colliding with something most organisations haven't fixed - their own data. A conversation about errors, forms, and the unglamorous work that actually moves the dial. Three Key Takeaways Well, 6 in this episode, as Caroline is bloody amazing. Pick the three that land hardest for you :-) Forms are the only compulsory part of a service. Everything else in user experience is the mountain - forms are the tiny red peaks poking up above it. Get them wrong and the rest of your design doesn't matter. AI doesn't fix bad data - it propagates it faster. Before any organisation hands work over to a model, the honest question isn't "how do we use AI" but "do we even know how bad our data already is?" Most teams can't tell you their error rate. E-commerce calls it conversion. Government barely tracks it at all. If you can't see where people are dropping out - or being quietly forced into wrong…

People in this episode

Host: Gerry Scullion

Guest: Caroline Jarrett

Topics covered

  • AI strategy
  • data quality
  • forms design
  • user experience
  • error tracking

Keywords

  • AI
  • data errors
  • forms
  • user experience
  • e-commerce
  • government data
  • behavior shaping

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