
From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand
From This Product Business Life with Mel Robbins by Melissa Robbins
September 26, 2025 · 47 min · Season 5 · Episode 165
About this episode
Fiona Savaris discusses how Acorn Kids transformed from a winter beanie line into a successful year-round headwear brand.
Send us Fan Mail A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, y...
People in this episode
Host: Melissa Robbins
Guest: Fiona Savaris
Topics covered
- children's fashion
- business growth
- wholesale
- direct-to-consumer
- seasonal products
Keywords
- Acorn Kids
- Fiona Savaris
- headwear
- wholesale
- cash flow
- direct-to-consumer
- seasonal niche
Mentioned in this episode
Organizations: Acorn Kids
Products: winter beanie, swimwear
Places: Melbourne
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