From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand

From Beanies to Bestsellers: How Acorn Kids Grew a Seasonal Niche into a Year-Round Brand

From This Product Business Life with Mel Robbins by Melissa Robbins

September 26, 2025 · 47 min · Season 5 · Episode 165

About this episode

Fiona Savaris discusses how Acorn Kids transformed from a winter beanie line into a successful year-round headwear brand.

Send us Fan Mail A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, y...

People in this episode

Host: Melissa Robbins

Guest: Fiona Savaris

Topics covered

  • children's fashion
  • business growth
  • wholesale
  • direct-to-consumer
  • seasonal products

Keywords

  • Acorn Kids
  • Fiona Savaris
  • headwear
  • wholesale
  • cash flow
  • direct-to-consumer
  • seasonal niche

Mentioned in this episode

Organizations: Acorn Kids

Products: winter beanie, swimwear

Places: Melbourne

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