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On the show
From 20 epsHost
Recent guests
Recent episodes
Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264
Jun 24, 2026
35m 35s
Is Your Practice a Sellable Asset? Luisa Alberto on Cash Flow, Sustainability, and Building to Exit, EP 263
Jun 17, 2026
39m 08s
The One-Lever Method: Tracy Cherpeski on Course Correcting Your Practice Without Chaos – A Special SNACK Episode, EP 262
Jun 12, 2026
10m 49s
Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261
Jun 10, 2026
44m 58s
The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260
Jun 3, 2026
17m 29s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 |  Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264 | Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it’s happening. In this episode, Tracy talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth. | 35m 35s | ||||||
| 6/17/26 |  Is Your Practice a Sellable Asset? Luisa Alberto on Cash Flow, Sustainability, and Building to Exit, EP 263 | Tracy Cherpeski sits down with Luisa Alberto, CEO of People First Finance, People First Foundations, and Kindredly — three companies built around making self-employment less overwhelming and more sustainable. | 39m 08s | ||||||
| 6/12/26 |  The One-Lever Method: Tracy Cherpeski on Course Correcting Your Practice Without Chaos – A Special SNACK Episode, EP 262✨ | course correctionburnout+4 | — | — | — | driftburnout+5 | — | 10m 49s | |
| 6/10/26 |  Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261✨ | personal brandingphysician growth+3 | Ginger Allen | — | — | medical marketingpersonal branding+3 | — | 44m 58s | |
| 6/3/26 | The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260✨ | burnoutpractice ownership+3 | — | The Alchemy of Changequicksilver | — | burnoutalchemy of change+5 | — | 17m 29s | |
| 5/27/26 |  From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 259✨ | practice managementhealthcare technology+3 | Damien Adler | Zanda Health | — | practice management softwarehealthcare+3 | — | 42m 22s | |
| 5/22/26 | The Grip Problem: What White-Knuckling Your Practice Is Really Costing You – A Special Snack Episode, EP 258✨ | healthcare practice ownershipinterview+3 | Miranda Dorta | — | — | healthcarepractice ownership+3 | — | 9m 26s | |
| 5/20/26 |  Stop Giving Away Your Energy: Phil Johnson on the Real ROI of Emotional Intelligence, EP 257✨ | emotional intelligencehealthcare professionals+3 | Phil Johnson | Master Business Leadership | — | emotional intelligencehealthcare+3 | — | 42m 27s | |
| 5/13/26 |  Keep the Main Thing the Main Thing: Dr. Peter Kevorkian on Purpose-Driven Practice and Burnout Prevention, EP 256✨ | healthcareburnout prevention+3 | Dr. Peter Kevorkian | Life Chiropractic College West | — | burnouthealthcare+3 | — | 32m 27s | |
| 5/8/26 | What Med School Never Taught You About Running a Practice—And How to Close the Gap – A Special Snack Episode, EP 255✨ | medical practicebusiness knowledge+3 | Miranda Dorta | — | — | medical schoolpractice management+3 | — | 9m 00s | |
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| 5/6/26 | The Diagnostic Eye: Reading Your Practice's Recurring Problems, EP 254✨ | diagnostic intelligencehealthcare practice+3 | — | — | — | diagnostic eyerecurring problems+3 | — | 18m 09s | |
| 4/29/26 |  You May Be the Bottleneck: What a Telehealth Entrepreneur Wants Every Practice Owner to Know Featuring Paulina Riedler, EP 253✨ | telehealthentrepreneurship+3 | Paulina Riedler | — | — | telehealthbottleneck+3 | — | 35m 48s | |
| 4/24/26 | The Ick Factor: Why Practice Owners Avoid Fee Conversations — And What It's Costing Them – A Special Snack Episode, EP 252✨ | fee conversationspractice ownership+4 | Miranda Dorta | — | — | fee conversationspractice owners+3 | — | 12m 05s | |
| 4/22/26 |  If You Don’t Ask, You Don’t Know: A GP’s Case for Making Menopause Care a Practice Priority Featuring Dr. Danielle Hunte, EP 251✨ | menopause caregeneral practice+3 | Dr. Danielle Hunte | GPs | — | menopausegeneral practitioners+3 | — | 43m 05s | |
| 4/15/26 |  18 Years in the Insurance System, Then She Built Something Better: Dr. Samantha Mekrut on DPC and Women’s Midlife Health, EP 250✨ | direct primary careconcierge medicine+4 | Dr. Samantha Mekrut | direct primary careconcierge medicine | — | direct primary careconcierge medicine+3 | — | 41m 42s | |
| 4/10/26 | The Real Burnout Prevention Framework for Independent Practice Owners – A Special Snack Episode, EP 249✨ | burnout preventionself-care+4 | — | — | — | burnoutself-care checklist+6 | — | 10m 51s | |
| 4/8/26 |  Fork in the River: Leadership, Loneliness, and What Healthcare Can Learn from the Rise and Fall of Company Towns Featuring Lisa Prior, EP 248✨ | leadershiphealthcare+3 | Lisa Prior | Rubber Avenue: When Work Was the First Neighborhood | — | leadershiploneliness+3 | — | 1h 00m 51s | |
| 4/1/26 | From the Weeds to the Horizon: The Altitude Shift That Sharpens Every Decision and Protects You from Burnout, EP 247✨ | burnout preventiondecision making+3 | — | — | — | Altitude Shiftburnout+3 | — | 17m 30s | |
| 3/27/26 | Is Independent Practice Worth Protecting? Tracy's Unfiltered Take on Staying Independent in 2026 – A Special Snack Episode, EP 246✨ | independent practicehealthcare acquisition+3 | Miranda Dorta | — | — | independent practicehealthcare+3 | — | 12m 51s | |
| 3/25/26 | You've Done Nothing Wrong: A DPT's Practical Guide to Fitness and Nutrition for Busy Healthcare Providers Featuring Dr. Hannah Brandt, EP 245✨ | fitnessnutrition+3 | Dr. Hannah Brandt | — | — | healthcare providersfitness+5 | — | 39m 19s | |
| 3/18/26 | Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244✨ | private practicebranding+4 | Paul Vigario | SurfCT | — | private practicebranding+4 | — | 35m 22s | |
| 3/13/26 | Good Revenue, No Money: The Financial Clarity Gap in Healthcare Practices - A Special Snack Episode, EP 243✨ | financial clarityhealthcare practices+3 | — | — | — | financial clarityhealthcare+3 | — | 10m 46s | |
| 3/11/26 | Data Over Guesswork: What a Marketing Engineer Knows About Growing Your Practice Featuring Cameron LiButti, EP 242 | Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer’s precision to healthcare practice marketing strategy. Cameron shares how he uses local SEO data to assess competitive landscape before recommending any budget, why results realistically take 6–12 months (and what changes that timeline), and why your front desk team is a critical piece of your marketing success—not just your operations. | 53m 08s | ||||||
| 3/4/26 | Leading From Last Place: Why Self-Neglect Is a Practice Problem, Not a Personal Failing, EP 241 | In this solo episode, Tracy Cherpeski names what most providers already feel but rarely say out loud: the conditioning that made you extraordinary in the clinic may also be what’s driving your burnout. She breaks down why early-stage burnout looks nearly identical to excellence, what it costs the practice when the leader is operating from last place, and what genuine sustainability actually looks like in a thriving independent practice. | 16m 04s | ||||||
| 2/27/26 | The 80% Rule: How Practice Owner CEOs Stop Perfecting and Start Scaling – a Special Snack Episode, EP 240 | Tracy shares her 80% rule for getting things out the door, how the Time Leadership Quadrant helps clarify what belongs on your plate (and what doesn’t), and why celebrating incremental progress is often more powerful than holding out for a perfect outcome. She also draws the line between high standards—which are non-negotiable—and perfectionism, which is really just rigidity in disguise. | 17m 09s | ||||||
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