93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape

About this episode

This episode discusses the importance of brand safety in a polarized media environment with insights from Norm Johnston of News Corp.

New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnston, SVP and Global Head of Advertising at News Corp. On this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Ov...

People in this episode

Host: Overline

Guest: Norm Johnston

Topics covered

• brand safety
• media landscape
• advertising
• polarization
• marketing strategies

Keywords

• brand safety
• polarized media
• advertising
• marketing
• digital platforms

Sponsors

Overline

Mentioned in this episode

Organizations: News Corp

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