UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data

About this episode

Ted Knutson discusses his career and the impact of AI on football data.

Ted Knutson's career tracks a remarkable arc: professional gambler at Pinnacle, architect of Brentford's analytics-driven recruitment model, founder of StatsBomb — built from a blog written during cancer recovery into a global data company sold to Hudl in 2024 — and now Strategic Director of Football at Crux, Bex Smith's women's multi-club platform, while running The Transfer Flow newsletter and podcast. This is a conversation about what data actually means when real money is on the line, and...

People in this episode

Host: Unofficial Partner

Guest: Ted Knutson

Topics covered

• football data
• analytics
• betting
• recruitment model
• AI in sports

Keywords

• football
• data analytics
• betting
• Brentford
• StatsBomb
• AI
• recruitment

Mentioned in this episode

Organizations: Brentford, StatsBomb, Hudl, Crux

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