
Spilt Soup: Quibi
From UX Soup by User Driven Strategies
October 21, 2025 · 36 min · Season 2 · Episode 10
About this episode
This episode analyzes the UX failures of Quibi, a streaming service that failed after just 8 months, and discusses lessons learned.
The first instalment of Spilt Soup, which breaks down UX reasons for spectacular product and service failures. Where better to start than Quibi? In 2020 Quibi was launched with massive financial backing as a streaming service to compete with Netflix and other video streaming platforms. But after only 8 months it was gone. We analyse what went wrong from a UX perspective and lessons that can be learned. In Condensed Soup we discuss our biggest UX research wins.
People in this episode
Host: User Driven Strategies
Topics covered
- UX design
- product failure
- streaming services
- Quibi analysis
- user experience
- business lessons
Keywords
- Quibi
- UX failures
- streaming service
- Netflix
- user experience
- business analysis
- product design
Mentioned in this episode
Organizations: Quibi, Netflix
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