Spilt Soup: Quibi

Spilt Soup: Quibi

From UX Soup by User Driven Strategies

October 21, 2025 · 36 min · Season 2 · Episode 10

About this episode

This episode analyzes the UX failures of Quibi, a streaming service that failed after just 8 months, and discusses lessons learned.

The first instalment of Spilt Soup, which breaks down UX reasons for spectacular product and service failures. Where better to start than Quibi? In 2020 Quibi was launched with massive financial backing as a streaming service to compete with Netflix and other video streaming platforms. But after only 8 months it was gone. We analyse what went wrong from a UX perspective and lessons that can be learned. In Condensed Soup we discuss our biggest UX research wins.

People in this episode

Host: User Driven Strategies

Topics covered

  • UX design
  • product failure
  • streaming services
  • Quibi analysis
  • user experience
  • business lessons

Keywords

  • Quibi
  • UX failures
  • streaming service
  • Netflix
  • user experience
  • business analysis
  • product design

Mentioned in this episode

Organizations: Quibi, Netflix

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