2. Vine Street Confidential

About this episode

This episode explores the origins of Vine and its impact on influencer culture, focusing on the Paul brothers and the platform's founders.

The term “influencer” has entered the mainstream, in large part due to the frat house ecosystem of Viners established by brothers Logan and Jake Paul. In this episode, Benedict and Mary search for one of Vine’s elusive founders, whose idea to simplify mobile video editing transformed modern internet culture. We want to trace Vine back to its very inception, understand who funded it, forged it in fire, and what happened the day Twitter came knocking. Credits: Benedict Townsend - Host & Creator Mary Goodhart - Producer & Creator Kevyah Cardoso - Narrative & Creative Producer Patrick Lee - Sound Design & Score Chris Janes - Mix Lucy Chisholm Batten - Legal Sophie Snelling - Executive Producer Al Riddel - Head of Factual Podcasts Vicky Etchells - Director of Podcasts Archive acknowledgements: ABC News/‘Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks’ PacificRimVideoPress/’Vine Famous Jake Paul Interview about Getting Girls, High School, Fave Shoes & More!’ HLN/’Logan Paul: How to be Vine-famous in 6 seconds’/CNN Worldwide 60 Minutes Overtime/’Social media influencer Logan Paul talks to "60 Minutes”’/CBS News Squawk Alley/’Jake Paul Talks…

People in this episode

Host: Benedict Townsend

Topics covered

• influencer culture
• Vine history
• mobile video editing
• internet culture
• social media

Keywords

• Vine
• influencer
• Logan Paul
• Jake Paul
• mobile video editing
• internet culture
• social media

Mentioned in this episode

Organizations: Vine, Twitter, ABC News, CNN Worldwide, CBS News, CNBC, Netflix

More episodes of Vine: Six Seconds That Changed The World

• Introducing: Explosive Lies · January 31, 2026 · 3 min
• Did We Bring Back Vine? · January 16, 2026 · 34 min
• 8. Famous · May 7, 2025 · 30 min
• 7. The Battle of Vine Street · May 7, 2025 · 42 min
• 6. VIVs (Very Important Viners) · April 30, 2025 · 37 min
• 5. Do It For The Vine · April 30, 2025 · 40 min