6. VIVs (Very Important Viners)

About this episode

The episode explores the challenges faced by Vine as it nears collapse and the efforts of Karyn, the new Head of Creators, to save the platform amidst creator unrest and competition from Instagram.

Vine is on the edge of collapse - creators are in open revolt, Instagram is circling, as Twitter turns a blind eye. With the sacred 6-second limit on the chopping block and creator trust hanging by a thread, time is running out. Enter Karyn, Vine’s newly hired Head of Creators – an outsider with a bold vision to save the app. Her strategy? A full-scale reinvention. But at a glittering Hollywood party packed with Vine’s biggest stars, it becomes clear: this rescue mission won’t be easy. The fate of Vine is teetering on the edge – and not everyone wants it saved.   Credits: Benedict Townsend - Host & Creator Mary Goodhart - Producer & Creator Kevyah Cardoso - Narrative & Creative Producer Patrick Lee - Sound Design & Score Chris Janes – Mix Lucy Chisholm Batten - Legal Sophie Snelling - Executive Producer Al Riddel - Head of Factual Podcasts Vicky Etchells - Director of Podcasts Artwork acknowledgments: Cathleen Dovolis Brandon Moore  B Bowen Nicholas Fraser James Morosky Ava Ryan

People in this episode

Host: Benedict Townsend

Topics covered

• Vine
• social media
• creator economy
• collapse
• Hollywood
• innovation

Keywords

• Vine
• Karyn
• social media collapse
• creator trust
• Hollywood party
• Instagram
• Twitter

Mentioned in this episode

Organizations: Vine, Instagram, Twitter

More episodes of Vine: Six Seconds That Changed The World

• Introducing: Explosive Lies · January 31, 2026 · 3 min
• Did We Bring Back Vine? · January 16, 2026 · 34 min
• 8. Famous · May 7, 2025 · 30 min
• 7. The Battle of Vine Street · May 7, 2025 · 42 min
• 5. Do It For The Vine · April 30, 2025 · 40 min
• 4. Not Demure · April 30, 2025 · 44 min