5. Do It For The Vine

About this episode

The episode explores the tensions between creators and leadership during the decline of Vine, highlighting the struggles for control and monetization.

As tensions rise, battle lines are drawn. Creators want money. Leadership want control. Founders turn their back on their biggest stars. And Twitter watches from the sidelines as its $30 million acquisition flounders. Behind the scenes - Benedict and Mary chase down the one person who might know who really pulled the trigger. Credits: Benedict Townsend - Host & Creator Mary Goodhart - Producer & Creator Kevyah Cardoso - Narrative & Creative Producer Patrick Lee - Sound Design & Score Chris Janes - Mix Lucy Chisholm Batten - Legal Sophie Snelling - Executive Producer Al Riddel - Head of Factual Podcasts Vicky Etchells - Director of Podcasts Archive acknowledgements: GOFRESH/YouTube/’Jerome jarre and nash grier (mobbed iceland)’ NBC News/ Today/’In wake of layoffs, is Twitter in trouble?’ HQ Trivia Theme/Intermedia Labs Artwork acknowledgments: Cathleen Dovolis Brandon Moore  B Bowen Nicholas Fraser James Morosky Ava Ryan

People in this episode

Host: Benedict Townsend

Topics covered

• Vine
• social media
• creator economy
• Twitter acquisition
• content creation
• media control

Keywords

• Vine
• creators
• Twitter
• acquisition
• monetization
• media
• control

Mentioned in this episode

Organizations: Twitter, GOFRESH, NBC News, Intermedia Labs

More episodes of Vine: Six Seconds That Changed The World

• Introducing: Explosive Lies · January 31, 2026 · 3 min
• Did We Bring Back Vine? · January 16, 2026 · 34 min
• 8. Famous · May 7, 2025 · 30 min
• 7. The Battle of Vine Street · May 7, 2025 · 42 min
• 6. VIVs (Very Important Viners) · April 30, 2025 · 37 min
• 4. Not Demure · April 30, 2025 · 44 min