4. Not Demure

About this episode

The episode discusses the competitive landscape of Vine as brands entered the space, leading to issues of plagiarism among creators.

As Vine’s influence grew, the seeds of its destruction were being sown. Brands wanted in and things were getting competitive. While most creators experimented and responded organically to engagement, opportunistic newcomers saw Vine as something else: a system to game and they were willing to play dirty to win. Creators soon found themselves falling victim to rampant plagiarism — the digital world’s new 'Grand Theft Auto.' Credits: Benedict Townsend - Host & Creator Mary Goodhart - Producer & Creator Kevyah Cardoso - Narrative & Creative Producer Patrick Lee - Sound Design & Score Chris Janes - Mix Lucy Chisholm Batten - Legal Sophie Snelling - Executive Producer Al Riddel - Head of Factual Podcasts Vicky Etchells - Director of Podcasts Archive Acknowledgments: Tim & Dee TV/Haliey Welch ABC News/‘Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks’ Jools Lebron Brandon Moore Kayla Newman Marvel Studios/’Black Panther’/Walt Disney Studios Motion Pictures Valo/’I'm Semi I Stay Automatic’ Nicholas Fraser/’Why You Always Lying?’ GOFRESH/YouTube/’Jerome jarre and nash grier (mobbed iceland)’ NBC News/The Today Show/’In wake of layoffs, is Twitter in…

People in this episode

Host: Benedict Townsend

Topics covered

• Vine
• social media
• content creation
• plagiarism
• competition
• digital culture

Keywords

• Vine
• plagiarism
• content creators
• social media competition
• digital culture
• brands
• engagement

Mentioned in this episode

Organizations: Tim & Dee TV, ABC News, Marvel Studios, Walt Disney Studios Motion Pictures, GOFRESH, NBC News

Books & works: Black Panther, Why You Always Lying?, I'm Semi I Stay Automatic, Jerome jarre and nash grier (mobbed iceland), Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks

More episodes of Vine: Six Seconds That Changed The World

• Introducing: Explosive Lies · January 31, 2026 · 3 min
• Did We Bring Back Vine? · January 16, 2026 · 34 min
• 8. Famous · May 7, 2025 · 30 min
• 7. The Battle of Vine Street · May 7, 2025 · 42 min
• 6. VIVs (Very Important Viners) · April 30, 2025 · 37 min
• 5. Do It For The Vine · April 30, 2025 · 40 min