61. How to Build a Marketing Strategy That Scales

61. How to Build a Marketing Strategy That Scales

From Waves Business Coaching by Jacob Karnes

January 13, 2026 · 34 min

About this episode

Jacob Karnes interviews David Lillard about building effective marketing strategies and the importance of team dynamics in business success.

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews David Lillard, head of Spartan Marketing. They discuss the importance of lead generation, clarity in marketing strategies, and the role of team dynamics in achieving business success. David shares insights on building a marketing blueprint, turning customers into brand advocates, and the significance of treating employees as valuable team members. The conversation emphasizes the need for businesses to focus on relationships and clarity to drive growth and success. Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction to David Lillard and Spartan Marketing04:19 Understanding Lead Generation Strategies09:13 The Importance of Clarity…

People in this episode

Host: Jacob Karnes

Guest: David Lillard

Topics covered

  • marketing strategy
  • lead generation
  • team dynamics
  • business success
  • customer advocacy
  • employee value

Keywords

  • marketing strategy
  • lead generation
  • business growth
  • customer advocacy
  • team dynamics
  • employee engagement

Mentioned in this episode

Organizations: Spartan Marketing, Waves Business Coaching, YouTube, Spotify, Apple Podcasts

Products: Jacob’s Book

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