63. Building a Career on Curiosity with Luke Frazier

About this episode

Luke Frazier discusses his unconventional career path and the importance of curiosity in building relationships and strengths.

Luke Frazier, Head of Revenue at Good Agency, joins the show to discuss his unconventional path from early podcasting pioneer to marketing strategist. Starting 12 years ago when podcasting required custom-built RSS feeds and manual distribution, Luke used his show as a masterclass in building relationships and connecting with people—skills that became the foundation of his entire career. In this conversation, Luke shares why podcasting has exploded in popularity (hint: it's not about chasing millions of listeners), the tension between doing what you're capable of versus what you're called to do, and why trying to be good at everything actually robs others of using their gifts. Whether you're thinking about starting a podcast, building a business, or just trying to figure out where your unique strengths lie, Luke's journey offers practical wisdom wrapped in honest reflection. Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify…

People in this episode

Host: Jacob Karnes

Guest: Luke Frazier

Topics covered

• podcasting
• marketing strategy
• career development
• relationship building
• personal strengths

Keywords

• podcasting
• marketing
• career
• relationships
• strengths
• business coaching
• Luke Frazier

Mentioned in this episode

Organizations: Good Agency, Waves Business Coaching, Apple Podcasts, Spotify, YouTube

Books & works: masterclass

More episodes of Waves Business Coaching

• 66. Win at Work Without Losing at Home with Casey Jacox · May 25, 2026 · 33 min
• 65. It's Cool to Care: Building Cultures Where Training Actually Sticks with Jonny Holsten · May 11, 2026 · 35 min
• 64. The Intensity Required to Make It to the Top with Sarah Jane Cobb · February 24, 2026 · 41 min
• 62. Building Velocity in Your Business with Clay Vaughan · January 27, 2026 · 46 min
• 61. How to Build a Marketing Strategy That Scales · January 13, 2026 · 34 min
• 60. How Great Stories Turn Sports into Something Deeper with David Cobb · December 16, 2025 · 50 min