65. It's Cool to Care: Building Cultures Where Training Actually Sticks with Jonny Holsten

About this episode

Jonny Holsten discusses the importance of culture in making training effective and the role of leaders in fostering a learning environment.

Most training events are forgettable by Monday. In this episode, sales trainer and author Jonny Holsten breaks down why training fails, and what leaders actually have to do to make it stick. In this episode: Why culture determines if training works (not the content itself) The real cause of the 90% gap between leaders who say they coach and reps who feel coached How to roll out a new framework without triggering team resistance Why almost every performance problem traces back to the leader The two convictions from Jonny's book that will change how you think about your work Connect with Jonny: bridgeselling.com Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/free Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction to Sales Training and Culture04:30 The…

People in this episode

Host: Jacob Karnes

Guest: Jonny Holsten

Topics covered

• training effectiveness
• leadership
• sales coaching
• organizational culture
• team performance
• learning environment

Keywords

• training
• leadership
• sales
• coaching
• organizational culture
• performance
• learning

Mentioned in this episode

Organizations: bridgeselling.com, Waves Business Coaching, YouTube, Spotify, Apple Podcasts

Books & works: masteryourfirstjob.com

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