Canva's Global Head of Consumer and Product Marketing, Kristine Segrist

Canva's Global Head of Consumer and Product Marketing, Kristine Segrist

From Wharton Marketing Matters by The Wharton School

February 12, 2026 · 29 min

About this episode

Kristine Segrist discusses Canva's mission to empower creativity through accessible design tools and AI.

Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life through accessible design tools, human-centered AI, and a mission-driven approach to creativity at scale. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Barbara, Americus

Guest: Kristine Segrist

Topics covered

  • marketing
  • design tools
  • AI
  • creativity
  • consumer products

Keywords

  • Canva
  • marketing
  • design
  • AI
  • creativity
  • consumer products
  • human-centered

Mentioned in this episode

Organizations: Canva

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