Google's Vice President of AI and Marketing Strategy, Joshua Spanier
From Wharton Marketing Matters by The Wharton School
April 9, 2026 · 33 min
About this episode
Joshua Spanier discusses the impact of artificial intelligence on marketing strategies and consumer experiences.
Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Barbara, Americus
Guest: Joshua Spanier
Topics covered
- artificial intelligence
- marketing strategy
- customer value
- personalization
- consumer experiences
Keywords
- AI
- marketing
- automation
- creativity
- personalization
- consumer experience
- customer value
Mentioned in this episode
Organizations: Google, Acast
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