Zillow's VP of Brand and Product Marketing, Beverly Jackson

About this episode

Beverly Jackson discusses Zillow's marketing strategies and consumer-first approach in the real estate market.

Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Barbara, Americus

Guest: Beverly Jackson

Topics covered

• brand marketing
• real estate
• data-driven tools
• consumer experience
• trust building

Keywords

• Zillow
• brand marketing
• home buying
• data
• AI tools
• consumer trust
• marketing campaigns

Mentioned in this episode

Organizations: Zillow

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