About this episode

Rosa Rita discusses the transformation of marketing in asset and wealth management through data and AI.

Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming marketing from a reactive function into a proactive, client-centric driver of engagement in asset and wealth management. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Guest: Rosa Rita

Topics covered

• data-driven marketing
• AI personalization
• client engagement
• asset management
• wealth management

Keywords

• data-driven insights
• AI
• personalization
• marketing
• client-centric
• engagement

Mentioned in this episode

Organizations: JP Morgan Asset & Wealth Management, Acast

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