About this episode

Marcelo Kertész discusses Manscaped's innovative marketing strategies and their impact on the grooming market.

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: The Wharton School

Guest: Marcelo Kertész

Topics covered

• marketing strategy
• grooming industry
• humor in advertising
• Super Bowl campaign
• modern masculinity

Keywords

• Manscaped
• marketing
• humor
• Super Bowl
• grooming
• masculinity
• advertising

Mentioned in this episode

Organizations: Manscaped

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