Groov Founder Dan Cataldi on Reinventing Custom Orthotics
From Wharton Marketing Matters by The Wharton School
March 12, 2026 · 29 min
About this episode
Dan Cataldi discusses how Groov uses technology to innovate in the custom orthotics market.
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Barbara, Americus
Guest: Dan Cataldi
Topics covered
- custom orthotics
- 3D scanning
- brand identity
- data defensibility
- packaging
Keywords
- custom inserts
- iPhone scanning
- proprietary data
- speed
- long-term advantage
Mentioned in this episode
Organizations: Groov, Acast
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