
Ferrero NA's CMO, Chad Stubbs
From Wharton Marketing Matters by The Wharton School
April 23, 2026 · 32 min
About this episode
Chad Stubbs discusses innovative marketing strategies and brand building at Ferrero North America.
Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies—from Super Bowl ads to viral brand moments—are used to build iconic brands and drive consumer engagement. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Barbara, Americus
Guest: Chad Stubbs
Topics covered
- marketing strategies
- consumer engagement
- brand building
- cultural relevance
- advertising campaigns
Keywords
- Ferrero
- Chad Stubbs
- marketing
- Super Bowl ads
- consumer engagement
- viral brand moments
- cultural relevance
Mentioned in this episode
Organizations: Ferrero North America
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