Ferrero NA's CMO, Chad Stubbs

Ferrero NA's CMO, Chad Stubbs

From Wharton Marketing Matters by The Wharton School

April 23, 2026 · 32 min

About this episode

Chad Stubbs discusses innovative marketing strategies and brand building at Ferrero North America.

Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketing strategies—from Super Bowl ads to viral brand moments—are used to build iconic brands and drive consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Barbara, Americus

Guest: Chad Stubbs

Topics covered

  • marketing strategies
  • consumer engagement
  • brand building
  • cultural relevance
  • advertising campaigns

Keywords

  • Ferrero
  • Chad Stubbs
  • marketing
  • Super Bowl ads
  • consumer engagement
  • viral brand moments
  • cultural relevance

Mentioned in this episode

Organizations: Ferrero North America

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