CMO of Liquid I.V., Stacey Andrade-Wells
From Wharton Marketing Matters by The Wharton School
January 29, 2026 · 31 min
About this episode
Stacey Andrade-Wells discusses her marketing strategies and experiences at Liquid I.V.
Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: The Wharton School
Guest: Stacey Andrade-Wells
Topics covered
- marketing
- hydration brand
- Super Bowl advertising
- data-driven approach
- cultural relevance
Keywords
- Stacey Andrade-Wells
- Liquid I.V.
- marketing
- Super Bowl
- hydration
- Procter & Gamble
- Unilever
Mentioned in this episode
Organizations: Liquid I.V., Procter & Gamble, Unilever
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