Theme Classes, Real Talk

Theme Classes, Real Talk

From Yes You Can by Hannah Pratt

January 11, 2026 · 18 min

About this episode

Hannah Pratt discusses the role of themes in fitness instruction from a psychological perspective and their impact on coaching and marketing.

Hot take: There’s no real argument about using themes as a fitness instructor. Themes aren’t a personality trait or a crutch. They’re a tool. In this episode, I break down why they work from a psychological perspective for both you, as the coach, and the people in your room. We unpack the fake conflict around themes in fitness and get practical: when they work, why they fill rooms, and how they help build a coach’s brand over time. I also share psychology-backed marketing insights and real al...

Topics covered

  • fitness
  • themes
  • psychology
  • coaching
  • marketing

Keywords

  • fitness instructor
  • psychological perspective
  • coach's brand
  • marketing insights

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