74. Concert-o-nomics

74. Concert-o-nomics

From Zero Down by Arthashastra, Miranda House

September 23, 2025 · 8 min

About this episode

This episode explores the economics behind concert culture in India, including its impact on local businesses and the experience economy.

Concerts aren’t just about the music anymore! they’re an entire economy of their own. In this episode, Nandinii and Vanshika explore the fascinating economics behind the rise of concert culture, especially in India. From the multiplier effect that fuels local businesses every time a major gig comes to town, to the booming resell culture and parallel ticket economy that fans either hate or can’t escape, we dive deep into the financial ripple effects of live music. We also talk about Coldplay’s much-awaited India show, and how Gen Z views concerts as part of the ‘experience economy’.

People in this episode

Host: Nandinii

Topics covered

  • concert economics
  • concert culture
  • India
  • experience economy
  • live music

Keywords

  • multiplier effect
  • resell culture
  • ticket economy
  • Coldplay
  • Gen Z

Mentioned in this episode

Places: India

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