75. Unboxing the Economics Of Labubus

About this episode

This episode explores the economics behind Labubus and the addictive nature of blind boxes.

Labubu isn’t just a collectable — it’s a billion dollar hype machine. In this episode we break down how Labubus made their way into the market, why blind boxes are so addictive and how Pop mart made a brilliant use of the hype.

Topics covered

• economics
• collectables
• marketing
• hype

Keywords

• Labubu
• Pop Mart
• blind boxes
• hype machine

Mentioned in this episode

Products: Labubu, Pop Mart

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