78. ZDP Shots: UPI: India's Silent Economic Revolution

78. ZDP Shots: UPI: India's Silent Economic Revolution

From Zero Down by Arthashastra, Miranda House

January 29, 2026 · 11 min

About this episode

This episode explores the transformative journey of UPI in India and its impact on digital payments.

Dive into the world of digital payments with this episode on UPI, as Yana and Sneha explore its transformative journey in India. From its humble beginnings to becoming more than a payment method, UPI is reshaping the way India transacts! Let's unpack Metcalfe’s law behind its rapid growth, the two-sided market dynamics, zero-MDR advantage, and innovations like UPI on feature phones, wearables, and future collaborations with AI. Today, UPI stands as a global benchmark, driving India’s economy toward modern financial development.

Topics covered

  • digital payments
  • UPI
  • economic revolution
  • financial development

Keywords

  • Metcalfe’s law
  • two-sided market dynamics
  • zero-MDR advantage
  • feature phones
  • wearables
  • AI collaborations

Mentioned in this episode

Products: UPI

Places: India

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