
78. ZDP Shots: UPI: India's Silent Economic Revolution
From Zero Down by Arthashastra, Miranda House
January 29, 2026 · 11 min
About this episode
This episode explores the transformative journey of UPI in India and its impact on digital payments.
Dive into the world of digital payments with this episode on UPI, as Yana and Sneha explore its transformative journey in India. From its humble beginnings to becoming more than a payment method, UPI is reshaping the way India transacts! Let's unpack Metcalfe’s law behind its rapid growth, the two-sided market dynamics, zero-MDR advantage, and innovations like UPI on feature phones, wearables, and future collaborations with AI. Today, UPI stands as a global benchmark, driving India’s economy toward modern financial development.
Topics covered
- digital payments
- UPI
- economic revolution
- financial development
Keywords
- Metcalfe’s law
- two-sided market dynamics
- zero-MDR advantage
- feature phones
- wearables
- AI collaborations
Mentioned in this episode
Products: UPI
Places: India
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