#391: Why You Keep Struggling with Feast or Famine (and How to Fix It for Good)

#391: Why You Keep Struggling with Feast or Famine (and How to Fix It for Good)

From 6 Figure Creative by Brian Hood

December 2, 2025 · 23 min · Season 2 · Episode 391

About this episode

This episode discusses the importance of generating leads for freelancers and how to overcome the feast or famine cycle in business.

I need to tell you something you probably don't want to hear. You don't have a marketing problem. You have a leads problem. Let me prove it to you: You're generating less than 5 new leads per month Some months you get 10 leads, some months you get 1 That's a 1000% variance from your best month to your worst Meanwhile, my business generates 1,974 leads per month on average Our variance from lowest to highest month? Only 30% See the difference? When you only have 1-10 leads coming in, you're basically starving. You take whatever clients you can get. You can't be picky. You can't raise your rates. And you're one bad month away from panic mode. The answer? Uncomfortably simple: You need more at-bats. More opportunities. More people in your pipeline who could potentially become clients. And the best way to fix that? Paid ads. In this week's episode, you'll learn: The real root cause of feast or famine for 95% of freelancers (and how to fix it for good) What a niche photography studio doing $50M/year knows that you don't The exact number of ad variations you should be testing (hint: it's 100X more than you think) Most freelancers aren’t “bad at sales” - they just don’t have enough…

Topics covered

  • marketing
  • leads
  • freelancing
  • business growth

Keywords

  • leads problem
  • paid ads
  • freelancer success
  • business model

Mentioned in this episode

Products: paid ads

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