The 5 Website Principles Most Companies Get Wrong

About this episode

Symon and Marcello discuss five common website design principles that companies often overlook.

The best-looking website in your category can still be quietly broken. It wins compliments, photographs well, and does nothing for the business that paid for it. Symon and Marcello get back to basics with the five website design principles most companies get wrong: clarity, information architecture, speed, copy that ignores the audience, and giving every page one job. Along the way they cover the homepage rebuttal (why a single CTA isn't always the answer), why AI-generated copy keeps falling short, and the one move to make before any redesign. A back-to-basics episode following our three-part series on design systems.

People in this episode

Hosts: Symon, Marcello

Topics covered

• website design
• business strategy
• user experience
• information architecture
• copywriting

Keywords

• website principles
• clarity
• speed
• AI-generated copy
• redesign

More episodes of A Digital Strategy Podcast

• Don't Build a Design System Until You See These 3 Signals · June 5, 2026 · 14 min
• The Truth About Agency Growth, Pricing, and Why Agencies Fail | ft. Eli Rubel · May 22, 2026 · 38 min
• What a Design System Actually Is (Explained by Someone Who Builds One) · May 15, 2026 · 26 min
• Why people don't trust your business · May 8, 2026 · 19 min
• Design Is on Trial (And the Evidence Is Damning) · April 30, 2026 · 29 min
• AI Didn't Commoditize Design. Designers Did. · April 24, 2026 · 28 min