
The Truth About Agency Growth, Pricing, and Why Agencies Fail | ft. Eli Rubel
From A Digital Strategy Podcast by Tennis
May 22, 2026 · 38 min · Episode 47
About this episode
Eli Rubel discusses the reasons agencies fail and the importance of running an agency like a real business.
Most agencies don't fail because the work is bad. They fail because they don't run like a real business, and that affects you as the client more than you think. In this episode, Marcello and Symon sit down with Eli Rubel, who has founded, scaled, and sold multiple agency businesses, to talk about what agency profitability actually looks like, why pricing changes everything downstream, and how clients can tell the difference between a healthy agency and one that's barely holding on.
People in this episode
Hosts: Marcello, Symon
Guest: Eli Rubel
Topics covered
- agency growth
- pricing strategies
- business management
- agency profitability
- client-agency relationship
Keywords
- agency growth
- pricing
- business failure
- profitability
- client relationships
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