
Why people don't trust your business
From A Digital Strategy Podcast by Tennis
May 8, 2026 · 19 min · Episode 45
About this episode
The episode discusses the critical impact of brand inconsistency on trust and the hidden risks associated with lacking a design system.
Most companies think brand inconsistency is an aesthetic problem. It's not. It's a trust problem, and in 2026, AI is making it exponentially worse. In this episode, Symon and Marcello break down why the absence of a design system is one of the biggest hidden risks in your business right now, what design debt actually costs you, and why moving fast without a foundation is setting you up for a very expensive cleanup. This is Part 1 of a 3-part series on design systems.
People in this episode
Hosts: Symon, Marcello
Topics covered
- brand inconsistency
- trust problem
- design system
- design debt
- business risks
- AI impact
- design foundations
Keywords
- brand inconsistency
- trust
- design system
- design debt
- business risks
- AI
- cleanup
Mentioned in this episode
Organizations: AI
More episodes of A Digital Strategy Podcast
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- Don't Build a Design System Until You See These 3 Signals · June 5, 2026 · 14 min
- The Truth About Agency Growth, Pricing, and Why Agencies Fail | ft. Eli Rubel · May 22, 2026 · 38 min
- What a Design System Actually Is (Explained by Someone Who Builds One) · May 15, 2026 · 26 min
- Design Is on Trial (And the Evidence Is Damning) · April 30, 2026 · 29 min
- AI Didn't Commoditize Design. Designers Did. · April 24, 2026 · 28 min
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