
What a Design System Actually Is (Explained by Someone Who Builds One)
From A Digital Strategy Podcast by Tennis
May 15, 2026 · 26 min · Episode 46
About this episode
The episode explores the true nature of design systems and their importance in product development.
Most people think a design system is a Figma file with some brand colors and button styles. It's not. It's the infrastructure that connects how your brand looks to how your product actually gets built, maintained, and scaled. In this episode, Symon and Marcello are joined by Avi Debnath, a senior product designer at Intuit who works on the design platform serving TurboTax, Mailchimp, and QuickBooks. Together they unpack what a design system actually contains, how real teams use one, why governance is the part nobody wants to talk about, and what mid-market companies should know before building their own. This is Part 2 of a 3-part series on design systems.
People in this episode
Hosts: Symon, Marcello
Guest: Avi Debnath
Topics covered
- design systems
- product design
- brand governance
- mid-market companies
- design infrastructure
Keywords
- design system
- Figma
- brand colors
- button styles
- product maintenance
- scaling
- governance
Mentioned in this episode
Organizations: Intuit
Products: TurboTax, Mailchimp, QuickBooks
More episodes of A Digital Strategy Podcast
- The 5 Website Principles Most Companies Get Wrong · June 12, 2026 · 19 min
- Don't Build a Design System Until You See These 3 Signals · June 5, 2026 · 14 min
- The Truth About Agency Growth, Pricing, and Why Agencies Fail | ft. Eli Rubel · May 22, 2026 · 38 min
- Why people don't trust your business · May 8, 2026 · 19 min
- Design Is on Trial (And the Evidence Is Damning) · April 30, 2026 · 29 min
- AI Didn't Commoditize Design. Designers Did. · April 24, 2026 · 28 min
Explore listener stats, chart rankings, contacts and more on the A Digital Strategy Podcast podcast page.