Pull Up a Chair: A Conversation with Avinash

Pull Up a Chair: A Conversation with Avinash

From Analytics Friday by Jorge Cunha

February 13, 2026 · 36 min · Season 3 · Episode 1

About this episode

Avinash Kaushik shares insights on the future of marketing and analytics, emphasizing the impact of AI and data science in a privacy-driven landscape.

Unlock the future of marketing and analytics with insights from Avinash Kaushik. Discover how exponential advances in AI and data science are transforming decision-making, customer understanding, and strategic action without relying on traditional data or cookies. If you’re a marketer, analyst, or business leader navigating the new privacy-driven landscape, this episode is your essential guide to staying ahead. We break down practical strategies you can implement today: from using AI to optimise marginal gains and reduce waste, to evolving your marketing mindset from reporting to action. Discover the concept of portfolio incrementality, how cross-stack attribution can cut ad spending by millions, and the future role of analysts in an AI-powered world. Avinash’s unique clarity and pragmatic approach make complex topics accessible and immediately actionable. And it’s not just about marketing, Avinash explores how AI will revolutionise healthcare, extend human lifespans, and reshape jobs across industries. We discuss the importance of lifelong learning, understanding human behaviour, and staying curious in a rapidly changing world. Plus, he recommends must-read books like Kahneman’s…

People in this episode

Host: Jorge Cunha

Guest: Avinash Kaushik

Topics covered

  • marketing
  • analytics
  • AI
  • data science
  • privacy
  • customer understanding
  • lifelong learning

Keywords

  • AI
  • data science
  • marketing strategies
  • portfolio incrementality
  • cross-stack attribution
  • human behavior
  • privacy
  • analytics

Mentioned in this episode

Books & works: Thinking, Fast and Slow, The Alignment Problem

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