Pull Up a Chair: A Conversation with PR Smith (Paul Smith)

Pull Up a Chair: A Conversation with PR Smith (Paul Smith)

From Analytics Friday by Jorge Cunha

April 2, 2026 · 35 min · Season 3 · Episode 3

About this episode

This episode features a conversation with PR Smith about the SOSTAC framework for effective marketing planning.

Unlock the key to effective marketing planning with PR SMITH (Paul Smith), the creator of the SOSTAC® framework. If you find complicated, overwhelming strategies frustrating and ineffective, this episode offers a straightforward, proven model that has revolutionised marketing approaches for thousands, no jargon, just results. Learn how a Dublin-based marketing expert developed a system that blends logic, structure, and agility in a chaotic digital landscape. Paul shares the intriguing story behind SOSTAC's® creation, rooted in his frustration with traditional planning chaos during his MBA studies. Discover how this framework clearly distinguishes strategy from tactics, enabling you to concentrate on what truly matters.You can connect with PR Smith (Paul Smith) on LinkedIn at https://www.linkedin.com/in/prsmithmarketing/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get…

People in this episode

Host: Jorge Cunha

Guests: PR Smith, Paul Smith

Topics covered

  • marketing planning
  • SOSTAC framework
  • digital marketing
  • strategy vs tactics
  • effective marketing

Keywords

  • marketing
  • SOSTAC
  • planning
  • digital landscape
  • strategy
  • tactics
  • Paul Smith
  • Jorge Cunha

Mentioned in this episode

Organizations: SOSTAC, LinkedIn

Places: Dublin

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