Pull Up a Chair: A Conversation with Terry Seitz

About this episode

Terry Seitz discusses the impact of AI on marketing and business valuation, emphasizing the evolution of measurement and brand resilience.

Join Terry Seitz, a marketing veteran, as he reveals how AI is reshaping marketing and business valuation. Discover how modern attribution models measure true campaign impact beyond vanity metrics. Learn why strong brands thrive in crises and how AI-driven insights personalise experiences efficiently. Key Insights: - AI's Role: Not just automation, it's redefining strategy. - Measurement Evolution: From vanity metrics to real revenue impact. - Brand Resilience: Building long-term value in turbulent times. - Strategic Thinking: Small agencies leveraging AI for a competitive edge. Why Listen: Perfect for marketers and leaders eager to leverage AI strategically. Transform challenges into competitive advantages and redefine success in a post-AI era. You can connect with Terry Seitz on LinkedIn at https://www.linkedin.com/in/terry-seitz-57aa654/ 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is…

People in this episode

Host: Jorge Cunha

Guest: Terry Seitz

Topics covered

• AI in marketing
• business valuation
• attribution models
• brand resilience
• strategic thinking

Keywords

• AI
• marketing
• business valuation
• attribution models
• brand resilience
• strategic thinking
• vanity metrics

Mentioned in this episode

Organizations: LinkedIn

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