Pull Up a Chair: A Conversation with Steen Rasmussen

Pull Up a Chair: A Conversation with Steen Rasmussen

From Analytics Friday by Jorge Cunha

May 22, 2026 · 36 min · Season 3 · Episode 6

About this episode

Jorge Cunha hosts Steen Rasmussen to discuss the evolving landscape of analytics and its integration into business decision-making.

In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates. Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies. The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance. 💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/ Important Note: The opinions expressed by the participants are their own…

People in this episode

Host: Jorge Cunha

Guest: Steen Rasmussen

Topics covered

  • analytics
  • data quality
  • business objectives
  • decision-making
  • real-time intent signals
  • data governance
  • market dynamics

Keywords

  • analytics
  • data quality
  • business strategy
  • Google Analytics 4
  • real-time data
  • data governance
  • market dynamics

Mentioned in this episode

Organizations: Google Analytics 4

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