B2B Content That Works: Kevin Turner’s LinkedIn Playbook
From B2B Business Class by Westport Studios
June 10, 2025 · 41 min
About this episode
Kevin Turner discusses effective LinkedIn strategies for B2B marketing.
In this episode of B2B Business Class , Kevin Turner , Managing Partner at TNT Brand Strategist , breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine. Join us as we discuss: [6:44] The Uberfication of social media platforms and digital relationships [14:37] LinkedIn’s constant evolution and debunking update rollout myths [31:28] How the algorithm pushes preferred content and the rise of video Check out these resources we mentioned during the podcast: LinkedIn Sales Navigator To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
People in this episode
Guest: Kevin Turner
Topics covered
- LinkedIn strategy
- content marketing
- social media evolution
- algorithm changes
- B2B marketing
- decision-maker engagement
Keywords
- content strategy
- B2B
- decision-makers
- algorithm
- video content
- social media
Mentioned in this episode
Organizations: TNT Brand Strategist, LinkedIn, Apple Podcasts, Spotify, Ausha
Products: LinkedIn Sales Navigator
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