The Subscription Revolution: Why Renting Custom Software Beats Buying
From B2B Business Class by Westport Studios
November 18, 2025 · 22 min
About this episode
Chad King discusses the advantages of renting custom software over buying it outright.
Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts. Join us as we discuss: [6:44] Identifying the need before trying to solve it and commander’s intent [12:55] Tips for addressing change management when new pain points arise [17:29] Custom QOL software and why you should audit before automating To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
People in this episode
Host: Westport Studios
Guest: Chad King
Topics covered
- subscription model
- custom software
- business flexibility
- change management
- software components
Keywords
- subscription revolution
- custom software
- renting software
- business operations
- change management
Mentioned in this episode
Organizations: Ayoka Systems, B2B Business Class, Westport Studios
Places: COVID
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