The Rule of 26: How Three Small Numbers Can Double Your Revenue

The Rule of 26: How Three Small Numbers Can Double Your Revenue

From B2B Business Class by Westport Studios

January 27, 2026 · 28 min

About this episode

Mike Buzinski discusses 'The Rule of 26', a framework for service-based businesses to double their revenue by focusing on three key performance indicators.

When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class , Mike Buzinski , CEO at Buzzworthy Strategies , drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs). Join us as we discuss: [1:27] Adopting a scaling mindset by whittling down the KPIs that matter [10:27] How to ensure clients connect with the company and not you (the founder) [19:29] Turning web traffic into conversions and breaking through the founder-led bottleneck Check out these resources we mentioned during the podcast: The Rule of 26 by Mike Buzinksi Keep an eye out for Mike’s new book, How to Build a Founder Free Revenue Engine , here ! To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

People in this episode

Host: Westport Studios

Guest: Mike Buzinski

Topics covered

  • scaling mindset
  • key performance indicators
  • service-based businesses
  • revenue growth
  • client connection

Keywords

  • Rule of 26
  • revenue
  • KPI
  • business growth
  • web traffic
  • conversions
  • scaling

Mentioned in this episode

Organizations: Buzzworthy Strategies, Google, HubSpot

Books & works: How to Build a Founder Free Revenue Engine

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