Be Proactive, Not Reactive: Planning Your 2026 Marketing Strategy

About this episode

Rachael Horn discusses the importance of proactive marketing strategies for 2026 budgets.

Marketing is an investment, not an expense. Of course, a marketing podcast would say that. BUT we’ve seen it too many times: marketing is treated like a fire extinguisher rather than a growth engine. By then, it’s too late. As you prepare 2026 budgets, now is the time to decide where marketing fits in. Listen to Growth Partner, Rachael Horn, share what she’s learned from working with both reactive and proactive companies over the years. Plus, she and Jen share top trends that could impact your strategy for next year. Looking for more intel like this? 💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

People in this episode

Host: Jen

Guest: Rachael Horn

Topics covered

• marketing strategy
• proactive marketing
• business growth
• budget planning

Keywords

• investment
• growth engine
• trends
• C-Suite Lounge

Mentioned in this episode

Products: C-Suite Lounge

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