Build Your Remarkable Practice for Chiropractors

What makes a great first chiropractic visit, and why does it matter so much for patient retention? Dr. Lona and Dr. Andrew explore how day one sets the foundation for trust, connection, and a long-term patient relationship.

Which numbers actually tell you whether your practice is retaining patients well? Dr. Lona and Dr. Chris Grier break down the retention metrics that reveal where patients are staying engaged, progressing into the next phase of care, or quietly falling through the cracks.

How do you know when a team member is no longer the right fit for your practice? It starts with getting clear on whether the problem is the person, the role, the communication, or the expectations around the work.

What can the science of chiropractic reveal that your clinical experience may already be showing you? Research, clinical evidence, and nervous system science can give chiropractors stronger ways to understand outcomes, communicate care, and connect what they see in practice with the philosophy behind it.

The art of chiropractic is not something you finish learning once your technique looks good. It is built through the physical capacity to adjust for years, the precision to know where and how to deliver force, and the certainty and presence patients feel when your hands make contact.

Building a family chiropractic practice starts with the doctor’s certainty about why children belong under care. Dr. Lona and Dr. Andrew Alekna explore how personal conviction, pediatric adjusting skills, patient education, and the physical environment of the practice all influence whether families naturally see chiropractic as part of their children’s health.

Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the attention given to newer marketing tactics.

Some practices struggle during periods of uncertainty while others become an anchor their communities trust because they never question the value they deliver. Dr. Lona and Dr. Andrew Alekna explore why certainty in chiropractic is built long before economic downturns or personal crises arrive, and why patients continue investing in care when they fully understand its value

You can spend years improving your business while unintentionally drifting away from the conviction that built it. Dr. Lona and Dr. Andrew Alekna explore why philosophy, continual learning, and investing in experiences that challenge and inspire you are essential to maintaining certainty in practice.

Many practice owners assume team growth is a hiring problem when it is often a certainty and systems problem first. Dr. Lona and Dr. Denise Weber explore what gets overlooked when building a practice that can grow beyond the doctor, including the mental shifts required to attract strong team members, the role of infrastructure in maintaining standards, the importance of knowing your numbers, and why team buy-in follows leadership clarity.

Some practices changed their message during COVID. Others became the steady voice patients trusted most. Dr. Lona and Dr. Chris Grier discuss why certainty in principle must be built long before uncertainty arrives, how strong patient education creates trust during fearful times, and why chiropractors cannot afford to wait until the next crisis to find their voice.

What actually allows chiropractors to stay excited about practice 20 years in instead of burning out? In this conversation, Dr. Lona sits down with Dr. Carla LeClerc to unpack the realities of long-term practice growth, leadership, mentorship, and building a chiropractic business that keeps evolving.

What actually creates long-term impact in chiropractic: better systems or deeper conviction? In this conversation, Dr. Lona and Dr. Jack Bourla unpack why Sherman College continues to attract students who carry a strong sense of purpose into practice, and why culture inside a chiropractic school matters as much as curriculum.