Be SMART about Our Smart Goals

About this episode

Leanne Pressly discusses the importance of setting tangible and measurable goals for craft businesses.

Welcome to Season 8, Episode 6 of Business of Craft . Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses , that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . What are you working toward in your business right now? Not just surviving or winging it. I mean real, tangible, measurable goals. That's what today's episode is about.

People in this episode

Host: Leanne Pressly

Topics covered

• SMART goals
• business planning
• measurable objectives
• craft marketing
• goal setting

Keywords

• SMART goals
• business goals
• craft marketing
• goal setting
• measurable objectives

Mentioned in this episode

Organizations: Stitchcraft Marketing

Books & works: Marketing Magic for Savvy Craft Businesses

Places: Amazon

More episodes of Business of Craft

• Using Your Analytics to Set SMART Goals · February 20, 2026 · 28 min
• Business of Craft: The Power of Spaces in Marketing · January 21, 2026 · 18 min
• Business of Craft 2025 Influencers, Content Creators & Community Leaders · December 12, 2025 · 26 min
• Business of Craft 2025 Scale Your Brand with Advertising · December 10, 2025 · 19 min
• Business of Craft 2025 Building Community with Social Media · November 19, 2025 · 32 min
• Business of Craft 2025 Mastering Newsletters · November 12, 2025 · 29 min