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On the show
From 11 epsHosts
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Recent episodes
$130K/Year Selling Lettuce (Zero Farmer's Markets, Zero Packaging Costs)
Jun 26, 2026
Unknown duration
Can You Make a Living Farming? (It Depends on 5 Things You're Not Counting)
Jun 19, 2026
Unknown duration
$130K/Year Selling Lettuce & Still Turns Down Customers
Jun 12, 2026
Unknown duration
Chef Mikey Russo on Building a Farm Brand, Not Just a Farm (CC58)
Jun 5, 2026
Unknown duration
Carrots: The Most Underrated Profit Crop in Market Gardening
May 29, 2026
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/26/26 |  $130K/Year Selling Lettuce (Zero Farmer's Markets, Zero Packaging Costs) | $130,000 in farm revenue. $30,000 take-home. Where does the other $100,000 go? That gap is the most useful part of Chef Mikey Russo's story. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 6/19/26 |  Can You Make a Living Farming? (It Depends on 5 Things You're Not Counting) | A hundred and thirty thousand (yes, $130,000) in farm revenue sounds great until you see what stays. Chef Mikey Russo took home $30,000 from his farm last year. He paid $40,000 in labor. The rest went to reinvestment: compost, tools, YouTube equipment, coaching, infrastructure. That's not a failure. That's a deliberate strategy. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 6/12/26 |  $130K/Year Selling Lettuce & Still Turns Down Customers | Michael Russo spent 20 years as a chef working 80-hour weeks, sometimes 100. He walked away at 40 with no farming experience, no degree, and no business background. First real growing season: $2,100 in his best week ($600 restaurant, $1,500 farmer's market). Even off weeks with groundhog damage, he pushed $1,000. He spent $30,000 on equipment in year one...all cash from his previous career, no debt. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 6/5/26 |  Chef Mikey Russo on Building a Farm Brand, Not Just a Farm (CC58) | Chef Mikey Russo left a 20-year kitchen career to start a market garden in Tennessee. We first talked in 2023 during his first full-time season. Now he's in year four with no job, running $130,000 in annual revenue across 80 fifty-foot beds on two properties, selling to roughly eight restaurants, and paying himself $30,000 after $40,000 in labor costs. Click here to learn more about Chef Mikey and Chef's Harvest! Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 5/29/26 |  Carrots: The Most Underrated Profit Crop in Market Gardening | After 10 years of analyzing crop economics, one crop keeps scoring a perfect five out of five on every profitability metric I track. It's not lettuce. It's not microgreens. It's carrots. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 5/22/26 |  What a Factory Floor Can Teach You About Running Your Farm | Neil Robinson spent 20 years designing dishwashers and ovens for factory assembly lines. Then he quit and started a market garden. When I asked what transferred, he didn't say growing skills. He said: the way factories think about movement, waste, and process. Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 5/15/26 |  35% Profit Margin and Still Can't Pay the Bills (The Profit Trap) | 35% profit margin. Your accountant says bravo. Your spouse says we're not losing money. But 35% of not enough is not enough. This is the profit margin trap — and it catches more farm businesses than bad weather ever will. Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 5/8/26 |  From $400 Days to $800 Days: What Changed at the Farmer's Market | $400 a day. That's where Neil Robinson started his first year at a farmer's market in New Zealand. The vendor two stalls down selling nearly identical product had a line out the front. Neil was standing there, wondering what was wrong with his carrots. Nothing was wrong with his carrots. The other vendor's carrots were familiar. Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. | — | ||||||
| 5/1/26 |  Year One of Market Farming at 55 (CC57)✨ | market farmingentrepreneurship+3 | Neil Robinson | Garden to MarketModern Grower+1 | New Zealand | market farmingsustainable farming+3 | — | 1h 17m 48s | |
| 4/24/26 |  How One Bed of Lettuce Can Generate $746 in Profit✨ | market gardeningprofit margin+3 | — | Modern GrowerThe Farmer's Guide to Growing Organic Lettuce | Tennessee | Salanovalettuce+5 | — | 11m 12s | |
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| 4/17/26 |  $112K Profit You-Pick Farm Model✨ | You-Pick Farmsustainable farming+3 | — | Pure Land Organic FarmModern Grower+3 | — | You-Pick Farmsustainable farming+3 | — | 19m 38s | |
| 4/10/26 |  How to Start a Pick-Your-Own Farm (No Cooler, No Market, No Harvest)✨ | pick-your-own farmingsustainable agriculture+3 | Megan Neubauer | Pick Your Own FarmingPure Land Organic+3 | — | pick-your-own farmsustainable farming+3 | — | 25m 17s | |
| 4/2/26 |  $158K in 8 Weeks: The Farm Model Nobody's Talking About (CC56)✨ | pick-your-own farmingsustainable agriculture+3 | Megan Neubauer | Pure Land FarmAcres USA+2 | McKinney, Texas | pick-your-ownfarming model+3 | — | 1h 29m 25s | |
| 6/7/25 |  Finding Purpose in Permaculture Farming (CC55)✨ | permacultureregenerative farming+4 | — | Rosemary's Oasis | — | permacultureregenerative farming+3 | — | 59m 36s | |
| 5/3/25 |  From Farm Dreams to Canning Fortune: The Last Artisan Cannery in the Northwest (CC54)✨ | value-added processingsmall-scale farming+3 | Russell Loughmiller | Muirhead Canning CompanyModern Grower+1 | — | canningfarmers+3 | — | 55m 27s | |
| 4/5/25 |  Farm Your Way to Freedom: Building a Debt-Free Farm Business (CC53)✨ | farmingdebt-free business+3 | Michael Bell | Dallas Half Acre FarmModern Grower+1 | — | debt-free farmingpart-time farm business+3 | — | 1h 10m 16s | |
| 3/1/25 |  Work Smarter, Not Harder: A Market Gardener's Systems for Solo Success (CC52)✨ | market gardeningfarm operations+3 | Jill Duncan | Loving Roots Urban FarmModern Grower+1 | — | market gardeningfarm relocation+3 | — | 1h 21m 32s | |
| 2/1/25 |  From Oil Fields to Farm Fields: A Quest for Health Becomes a Retirement Dream (CC51)✨ | farmingcareer transition+5 | Kelly Dafor | Sell Everything You GrowModern Grower Podcast Network+2 | — | farming journeyoil and gas+5 | — | 45m 20s | |
| 1/8/25 |  Adding Farm Profits with You-Pick Blackberries (CC50)✨ | you-pick farmingblackberries+3 | Dustin LaBat | Sell Everything You GrowSpecklebelly Farms+3 | Weimar, Texas | you-pickblackberries+3 | — | 1h 07m 32s | |
| 12/4/24 |  The Frugal Farmer's Journey: Cultivating Profits Through Prudent Spending (CC49) | Tony Barlow of Barlow Roots Market returns to the show to look back on their 10-year market gardening journey. He shares the practical financial mindset with which he ran Barlow Roots, as well as how they manage their finances both inside and outside the business. Sign up to Tony's newsletter here! Click here to learn more about Barlow Roots Market! Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Check out Diego's book, Sell Everything You Grow, which is only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF | — | ||||||
| 10/30/24 |  Cucumbers, From Hobby to Business: The Journey of a Niche Seed Seller (CC48) | Jay Tracy of CucumberShop.com shares his interesting journey of starting a hobby, which later turned into a business of breeding and selecting the best of over 70 different varieties of cucumbers and selling cucumber seeds online. Click here to learn more about Jay Tracy and Cucumber Shop! Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Check out Diego's book, Sell Everything You Grow, which is only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF | — | ||||||
| 10/2/24 |  High Prices, Small Portions: Cracking the Code of Japanese Market Gardening (CC47) | Brian Sakurada of Shiwa Green Farm in Iwate, Japan joins host Diego to share his interesting farming journey and how he began selling organic produce not just in his local area but all over Japan. He also talks about the differences between farming in the US and farming in Japan, as well as the reality of organic farming in Japan. Click here to learn more about Brian Sakurada and Shiwa Green Farm! Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Check out Diego's book, Sell Everything You Grow, which is only $0.99 on Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF | — | ||||||
| 9/21/24 | The Time Trap: Are You Losing Precious Moments Without Realizing It? | This is the audio version of my newsletter Seeding Thoughts. Subscribe and read previous issues of the newsletter here. Time slips away quickly, especially when raising children, leaving parents wishing they could relive precious moments. The key is to proactively manage your present by implementing "Sacred Time" - non-negotiable slots in your schedule dedicated to important relationships and activities. By deliberately planning and prioritizing these moments, you can shape your life around what truly matters, ensuring that when you look back, you'll see a story of love, connection, and time well spent. Get time and labor-saving farm tools at shop.moderngrower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast | — | ||||||
| 9/14/24 | The Secret to a Productive Day: It All Starts the Night Before [EASY LIFE HACK] | This is the audio version of my newsletter Seeding Thoughts. Subscribe and read previous issues of the newsletter here. Going to bed on time is a crucial yet often overlooked strategy for boosting productivity and overall well-being. It sets off a positive chain reaction, leading to more energetic mornings, better focus, and improved performance throughout the day. By prioritizing consistent sleep habits, you're not just preparing for a productive day, but creating a foundation for success in various aspects of life, from work to relationships and personal health. Get time and labor-saving farm tools at shop.moderngrower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast | — | ||||||
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