Changing The Industry Podcast

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Cecil Bullard and Wayne Marshall discuss the challenges facing the automotive industry today. They examine the complexities and controversies surrounding technician licensing and certification, highlighting the need for industry-wide standards. The conversation also addresses the importance of financial literacy and measurable productivity in running a successful shop.00:00 Debating dealership licensing issues10:17 Balancing employee pay and motivation13:05 Building Employee Loyalty18:33 Improving employee wages and management23:01 Business fundamentals and financial ratios29:03 Planning an Exit Strategy35:00 Chris Enright on industry frustration41:01 Need for sophisticated testing46:14 Importance of unique selling proposition51:13 Importance of inclusivity and differentiation54:12 Challenges with membership relevance01:03:44 Young talent and enthusiasm01:04:15 Recruiting a young car enthusiast

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas Underwood and David Roman are joined by Ira Waldman and Tim Iezzi, who share their experiences with technical training and diagnostics in the automotive industry. Ira Waldman explains the value of comprehensive accident investigations and how data pulled from vehicles is increasingly crucial for liability and repairs. Tim Iezzi and Ira Waldman detail their hands-on training classes, emphasizing the importance of practicing with equipment to build real skills. Throughout the conversation, the group discusses challenges facing trainers—including undervaluation and barriers to fair compensation—while reflecting on what true success looks like in the industry.00:00 Consulting work and accident investigations04:58 Calibration data and liability concerns08:48 Lab scope training launch11:32 Practicing lab scope basics15:25 Common mistakes using scopes19:03 Importance of planning and tools20:10 Teaching procedural oil change steps24:46 Improving technician education27:00 Training value and budget changes32:48 Challenges faced by fitness trainers36:16 Launching the training company39:46 Impact of low-cost car markets41:29 Covid’s impact on auto repairs47:30 Troubleshooting equipment issues50:25 Defining personal success52:21 Interviewing successful people54:28 Thanking the audience

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Matt Clarke of Clark Automotive. Matt shares his journey back to his family's auto repair business, emphasizing the importance of refining operations and focusing on delivering high-quality service rather than chasing high car counts. The group discusses the evolving role of business coaching and training, including the value of accountability partners and the need to adapt to new technology in the industry.00:00 Trade Show Costs Are Ridiculous03:47 Union Inefficiency and Consequences09:13 "Prioritizing Quality Over Quantity"11:58 "Evolving Business Learning Challenges"14:35 "Epiphany in Management Training"18:14 "Refining Craft, Scaling Doubts"22:03 Choosing the Right Coach24:48 "Struggling with Accountability"28:06 "Unexpected Family Connections"33:15 "AI-Generated Estimate Dispute"37:26 "Balancing AI and Personal Touch"39:32 "Fitness, Gear, AI, and Darkness"44:37 "Unfiltered Critique of a Guru"45:20 "Mastery vs. Fake Expertise"48:44 "Adapting Teaching to Audience"54:39 "EV Market Resistance Analyzed"56:42 "Building Growth and Connections"58:38 "Vespa Culture: New York Only"

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Darryl and Jackie Beech to explore the dynamics of running and transitioning a family-owned automotive business. Darryl reflects on the importance of having strong business processes and work-life balance, sharing his motivation to set Jackie up for long-term success as she steps into a larger leadership role. Jackie opens up about the challenges—and privileges—of carrying forward her father's legacy, focusing on the value of maintaining strong customer relationships while preparing for inevitable changes.00:00 "Doubting His Radio Future"04:40 "Family, Loss, and Betrayal"08:19 "Mismanagement and Lack of Structure"10:42 "Shopware's Lifesaving Support"14:53 Forensic Analysis in Auto Failures18:21 "Tailored Vehicle Maintenance Advice"21:31 Transitioning Business Leadership and Operations23:38 "Balancing Business and Social Hurdles"28:52 "Senior Tech Rejects Management Training"31:54 "Saving a Family Legacy"35:02 Navigating Tough Clients Effectively38:49 "Embracing Leadership Humility"40:32 "Early Career Diversification Needed"44:45 "Growth Through Decisions and Challenges"48:08 Managing Stress and Support Systems49:55 "Overcoming Recession and Struggle"53:34 "Navigating Family Life and Struggles"56:48 "Childhood Memories: The Good Side"

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Australian shop owners Kosta Ka and Peter Leondis. The group explores the differences between the Australian and American auto repair industries, focusing on challenges with access to technical information, parts quality, and emerging certification hurdles for EVs. Kosta and Peter share insights on the importance of clear communication with clients and building strong shop cultures, while Lucas and David reflect on succession planning and the risks of lacking a solid business exit strategy.00:00 Generational Gaps in Apprenticeships05:39 "OnlyFans: Limited Choices Commentary"15:31 Repair Shops Face Ebb and Flow20:31 Aftermarket vs. Dealer Parts Pricing23:47 "Licensing Drives Underground Competition"31:33 Cultural Differences in Communication Styles36:57 "Planning Beyond Fixing Cars"40:20 Business Succession and Exit Challenges47:01 Overcoming Founder Syndrome50:49 "Core Values Drive Business Success"55:13 Australian Auto Training Revolution

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Tyler Wonderlic from Steer and AutoOps. Tyler explains the value of a CRM for shop owners, emphasizing its role in centralizing customer communication and improving retention. David shares his frustrations with customer miscommunication and online reviews, sparking a conversation about managing reputation and crafting thoughtful responses. Lucas and Tyler also discuss the importance of segmenting customer experiences to meet diverse expectations.00:00 "Realizing Athletes Are Kids"09:11 "Save $1,300 or Time?"12:24 Steroid Loopholes Exploited by Chemists20:41 "Bad Reviews, Full Parking Lots"24:36 Learning from Criticism Strategically26:42 "CRM Value and Subscriptions"35:58 "Customizing CRM for Business Goals"41:09 "Challenges with Accurate Data Analysis"43:04 "Customer Service Expectations Rant"51:51 "David's Family and Loss"57:35 "Balancing Service and Spending"59:34 "iPhone Over Safety Concerns"

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Nelson Tavarez, owner of Austin's Auto Service. Nelson shares his inspiring journey from working in telecommunications to becoming a successful shop owner, emphasizing the importance of discipline, saving, and seizing opportunities. The conversation delves into the impact of technology like Shop-Ware on shop efficiency and customer experience, as well as strategies for building wealth and financial security for both owners and technicians.00:00 "Growth, Discipline, and Adapting"04:53 "Taking a Gamble on Change"07:20 "Trading Success Leads to Ownership"13:16 Seamlessly Adopting Shopware Technology16:19 Targeted Growth for Specialty Auto Shop18:30 "Shopware's Future is Revolutionary"22:23 "Personalized Service, Small-Shop Feel"26:45 Trust, Change, and Lost Security29:35 Generational Wealth Over Instant Gains34:12 Maximizing Savings for Children35:37 "From Rent to Ownership"40:32 "Delayed Gratification and Society"41:59 "Rethinking the Grind Mentality"44:26 Sell What People Want49:53 "Resilience and Team Effort"51:33 Employee Prioritizes Family Over Career

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEDon't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-MonthTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingProsShop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David are joined by Andy Tirado, co-founder of the ADAS Network. Andy discusses the challenges of delivering relevant, effective technical training across the automotive industry, highlighting the critical need for trainers to adapt content to local cultures and shop-specific needs. The conversation also explores the complexities of ADAS calibrations, from misinformation in service procedures to pressure from insurance companies.00:00 Struggles with Local Training Participation08:25 Improving Training Accessibility and Retention10:24 "Training, Culture, and Communication"20:09 "Missed Details in Calibration Procedure"23:44 "ADAS Resource and Referral Network"28:45 Greed, Insurance, and Right to Repair33:43 "Taking Control of Business Processes"40:54 Braking System Safety Concerns46:09 Counterfeit Parts and Industry Issues52:21 Car Alignment and Calibration Costs53:56 "Trusting My Chosen Shop"01:00:05 "ADAS Insights and Validation"01:03:33 "Aligned for Selfless Collaboration"