About this episode
Callum shares a candid update on his business and personal plans for 2026, reflecting on the previous year's successes and challenges.
Email me callum@7xcontent.com with 3 reasons / ideas / examples of your work if you’d like to work with me in 2026. Apply to work with me here: https://www.linkedin.com/company/7xcontent/jobs/ Join Callum for a candid start-of-year business and life update, breaking down exactly what happened behind the scenes of Creator Playbooks and 7x Content in 2025. This episode covers real podcast performance numbers, what worked, what didn’t and how one underperforming YouTube episode went on to generate £250k in closed business. Callum also shares the evolution of the agency, from scaling end-to-end podcast production and chart-topping client launches to hiring from his audience and raising personal standards as a founder. Listen on Your Podcast Player: https://podcasters.spotify.com/pod/show/creatorplaybooks Follow Callum on socials: Instagram – https://www.instagram.com/thecallumc/ TikTok – https://www.tiktok.com/@heycallum X – https://x.com/mcdonnellcallum LinkedIn – https://www.linkedin.com/in/callummcdonnell Produced by 7xContent – make your own Podcast with us: https://www.7xcontent.com
People in this episode
Host: Callum Mcdonnell
Topics covered
- business update
- podcast performance
- agency evolution
- YouTube success
- entrepreneurship
Keywords
- podcast performance
- business update
- 2026 plans
- YouTube episode
- entrepreneurship
Mentioned in this episode
Organizations: 7x Content, Creator Playbooks, LinkedIn, Instagram, TikTok
More episodes of Creator Playbooks
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- Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do) · March 25, 2026 · 1h 16m
- Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris · March 4, 2026 · 1h 21m
- From Finance Career to $1M Coach: The Full Strategy | Simon Alexander Ong · February 25, 2026 · 1h 36m
- How Anyone Can Sell a Business for Millions | $28M Founder Timo Armoo · February 11, 2026 · 1h 40m
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