Ep. 175 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast

About this episode

In this episode, Joshua Feinberg discusses strategies for navigating the self-guided buyer journey in the data center industry.

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode 175 of the Data Center Go-to-Market Podcast, you’ll learn how to get in early and stay relevant in a self-guided buyer journey where 83% of the research happens before sales ever gets a meeting. You’ll see how to define a sharp ideal client profile, run customer insight interviews, and turn real buyer goals and challenges into high-converting offers, content, and events. You’ll also learn a practical events-driven playbook for colocation, software-defined infrastructure, telecom, and energy-efficiency consultancies that want to generate better leads, compete with better-funded rivals, and close data center deals faster by positioning their teams as teachers, consultants, and trusted advisors. 🚀📈🏢 Ep. 175 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast 0:00 Coming up in this episode of the Data Center Go-to-Market Podcast 0:31 Introducing Joshua Feinberg, CEO at DCSMI 2:55 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 71 5:14 How to build colocation data center brand awareness 37:24 How a data center software-defined infrastructure…

People in this episode

Guest: Joshua Feinberg

Topics covered

• buyer journey
• ideal client profile
• customer insight interviews
• lead generation
• data center marketing
• competitive strategies

Keywords

• data center
• sales
• marketing
• lead generation
• buyer journey
• ideal client profile
• customer insights
• colocation
• software-defined infrastructure

Mentioned in this episode

Organizations: Data Center Sales & Marketing Institute, DCSMI, colocation, software-defined infrastructure, telecom, energy-efficiency consultancies

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