About this episode
Max Luthy discusses his journey as co-founder and CEO of Plink!, a company focused on innovative hydration solutions.
Max is the co-founder and CEO of Plink! and based out of Burlington, VT where he lives with his wife and three kids. Before co-founding Plink!, Max spent a decade at global trend firm TrendWatching, where he helped companies like Google, PepsiCo, Disney, and Target innovate for the future. As Director of Trends & Insights, he led a global team across three continents and co-authored the book Trend-Driven Innovation (Wiley). He's also started a record label and a VR company. Plink! is reimagining hydration with fizzy, flavorful tablets made by two dads who wanted something better for their families and the planet. Designed for everyday wellbeing, Plink! delivers just-right electrolytes with only 1g of sugar, no artificial ingredients, and zero plastic waste. The brand’s joyful approach to hydration has earned recognition — including BevNET’s New Beverage Showdown win — and distribution in 1,100 CVS stores, GNC, Bristol Farms and more. IG drinkplink | drinkplink.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your…
People in this episode
Host: Lauren Hodgen
Guest: Max Luthy
Topics covered
- hydration
- entrepreneurship
- innovation
- wellbeing
- sustainability
Keywords
- hydration
- Plink!
- Max Luthy
- sustainability
- electrolytes
- wellbeing
- innovation
Mentioned in this episode
Organizations: Plink!, TrendWatching, Google, PepsiCo, Disney, Target, BevNET, CVS, GNC, Bristol Farms
Books & works: Trend-Driven Innovation
Places: Burlington, VT
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