Rachel Krupa, Founder of The Goods Mart
From Dear Citrus Diaries by Lauren Hodgen
June 8, 2026 · 28 min
About this episode
Rachel Krupa discusses her journey in founding The Goods Mart and its impact on the grocery industry.
Founded by Rachel Krupa, 20-year veteran in the CPG space, in 2018, The Goods Mart was an early voice in disrupting what “convenience” could look like, ahead of the recent wave of curated grocery. From the beginning, everything on the shelves has been non-GMO and made without artificial flavors, but beyond that, Rachel curates with a more real-life lens. The result is a store full of emerging brands, with The Goods Mart often acting as a first retail launchpad, giving small brands early visibility and a direct line to consumers before they scale to a more national audience. IG thegoodsmart | thegoodsmart.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your podcast today! #madeonzencastr
People in this episode
Host: Lauren Hodgen
Guest: Rachel Krupa
Topics covered
- convenience grocery
- emerging brands
- CPG industry
- retail launchpad
- non-GMO products
Keywords
- The Goods Mart
- Rachel Krupa
- convenience store
- non-GMO
- curated grocery
Mentioned in this episode
Organizations: The Goods Mart, citrusdiaries.studio, citrusdiaries.com
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